"Therefore, in night battles use torches and drums; in day battles use flags and pennants. Drums, gongs, flags, and pennants are used to unite men's eyes and ears." Sun Tzu.
Different communication tools for different situations. Use the tools that will give your people the clearest instructions. Even if half of the people heard and took action because of your message, you have succeeded -- their momentum will carry the others along.
Advertise the behaviors you like in certain individuals and downplay the undesirable behaviors in others. The purpose is to continuously put in everyone's mind the norm: above the call of duty performance. Create a winning environment and winning will become a habit.
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